Strategic Growth Through Digital Advertising & Analytics
Meta & Google Ads • Tag Management (GTM/CAPI) • Performance Marketing
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AFRIN JAHAN PROVA
AFRIN JAHAN PROVA
Performance Marketing Specialist | Govt. Verified Freelancer | Scaling Global Brands with Data-Driven Growth | Fiverr Level 1 Seller
Performance Marketing Specialist | Govt. Verified Freelancer | Scaling Global Brands with Data-Driven Growth | Fiverr Level 1 Seller
I am a Digital Marketing Strategist and Fiverr Level 1 Seller specializing in Meta Advertising, Google Marketing solutions, customer psychology, and conversion-focused marketing systems. Over the past four years, I have worked with businesses across Bangladesh and international markets, helping improve lead generation, customer acquisition, and brand visibility.
4+ Years of Experience
1,000+ Campaigns Managed
$2,000+ Ad Spend Managed
5+ Countries Served
Government Freelancer ID
Government Freelancer ID
Issued by: ICT Division, Government of Bangladesh
I hold a government-issued Freelancer ID recognizing my professional activity as a freelancer in Bangladesh.
As a digital marketing specialist, I work with local and international clients, providing performance marketing, Meta Ads, Google Ads, lead generation, and campaign optimization services.
Credential: Bangladesh Freelancer ID
Issue Date: 28 September 2026
Expiry Date: 27 September 2029
From Beginner to Fiverr Level 1 Seller | My Digital Marketing Journey (Live Interview)
From Beginner to Fiverr Level 1 Seller | My Digital Marketing Journey (Live Interview)
In this live interview featured by Destination IT Institute, I share my complete journey, core strategies, and hands-on experience in achieving Fiverr Level 1 Seller status.
Level 1 Verified Seller on FIVERR !
Completed works with 5 star reviews ON FIVERR
Testimonials
Testimonials
100% Recommendation Rate on Facebook
100% Recommendation Rate on Facebook
We maintain a 100% Client Recommendation Rate on Facebook. Feel free to check live feedback from past business owners here
How I Got Hired Through ChatGPT!
How I Got Hired Through ChatGPT!
One of the most rewarding milestones in my freelance journey has been building a long-term partnership that started entirely through ChatGPT recommendations.
In June 2025, a business owner consulted ChatGPT regarding their business growth, digital marketing strategy, and online presence. Based on the discussion and project requirements, ChatGPT recommended my expertise as a reliable marketing and branding professional. Following our initial conversation, we began working together, and our collaboration has successfully continued into 2026.
What makes this achievement especially meaningful is that it was accomplished without a paid website, custom domain, or large-scale promotional infrastructure. Through consistent results, strategic thinking, transparent communication, and a strong focus on client success, I was able to establish trust and deliver measurable value.
This experience reflects the power of expertise, reputation, and results-driven work in building lasting client relationships. I am grateful for the opportunity and look forward to continuing this successful journey together.
Expertise
Expertise
Canva Design
Social media posts & posters Ad creativesPromotional graphicsCanva Design
AI Content Creation
AI Image & Video creationAI Content Creation
YouTube Marketing & SEO
YouTube Marketing & SEO
YouTube SEO, channel optimization, Shorts marketing, organic growth, content strategy, and YouTube Ads for brand awareness, leads, and conversions.
WordPress & Shopify Website Development
Theme Customization & e-commerce websitesWordPress & Shopify Website Development
Performance Advertising
Facebook, Instagram, TikTok, Pinterest,linkedin and google adsPerformance Advertising
Social Media Management
Organic Marketing, Content Research, Viral Content Strategy, Content Planning, Community Management, Audience Growth, and Cross-Platform Management. Social Media Management
Social Media Strategy
Social Media Strategy
I manage social media and paid marketing for businesses. I handle Facebook, Instagram, and TikTok, creating unique Canva designs, AI-driven content, and running paid ad campaigns to grow reach, engagement, and leads.
I managed and executed a complete end-to-end content scheduling strategy to ensure consistent brand visibility and optimal engagement.
Project Case Study: Viral Facebook Organic Reach & Content Discovery
Project Case Study: Viral Facebook Organic Reach & Content Discovery
Overview
Designed and published a product showcase post for "Shehzadi Fashion" that successfully cracked the Facebook recommendation algorithm, pushing organic content reach far beyond existing page followers to capture net-new audience attention.
Performance Highlights
Massive Non-Follower Reach: Achieved 96.7% reach among non-followers (13,697 impressions), demonstrating exceptional algorithmic recommendation performance.
Algorithmic Traffic: Driven 90.5% of total reach through Facebook "Suggested" content, proving effective visual optimization for organic discovery feeds.
Inbound Page Growth: Converted cold traffic into 23 net new page followers directly from a single organic post.
High Post Engagement: Generated 46 total reactions, 7 comments, and 53 post shares, fueling ongoing organic circulation.
US Market (Digital Product & AI Education): Developed high-converting Instagram visual assets, promotional carousels, and authority-building content tailored for digital entrepreneurs and online business building.
Saudi Arabia Market (NextGen Hoops Academy): Designed bilingual (Arabic/English) localized sports marketing creatives, driving academy registrations, event promotion, and brand awareness across Jeddah.
Global Brand Adaptability: Maintained tailored visual aesthetics—sleek, modern layouts for US digital offers vs. high-energy, dark-mode athletic branding for Saudi sports clients.
Follower Growth Case Study: Scaling a Women’s Clothing Brand Facebook Page
Follower Growth Case Study: Scaling a Women’s Clothing Brand Facebook Page
Overview
Scaled an e-commerce apparel brand’s community and organic presence from 1.2K to 9.1K followers by combining targeted paid acquisition strategies with audience-aligned content positioning.
Campaign Impact & Results
Rapid Scale: Achieved a substantial follower increase (1.2K to 9.1K) within a targeted growth phase.
Audience Alignment: Focused follower acquisition on high-intent target buyers interested in trendy, comfortable, and stylish women's apparel.
Conversion-Driven Dashboards: Utilized Meta’s professional dashboards and advantage-plus placement insights to optimize growth campaigns and lower acquisition friction.
Strategy & Execution
Paid-to-Organic Funnel: Leveraged performance ad placements to funnel interested lookalike audiences directly to the brand profile.
Visual Merchandising: Highlighted core product value propositions ("Trendy, Comfortable, and Stylish Women's Apparel") clearly in the profile bio to convert profile visitors instantly.
Continuous Optimization: Implemented Meta AI tool recommendations to maximize performance and maintain low cost-per-follower metrics.
Instagram Business Page Growth Case Study
Instagram Business Page Growth Case Study
Client / Niche: (Plumbing Service / Home Improvement Niche/women fashion)
Core Achievement: Scaled the brand's Instagram business presence to 18.6K+ followers alongside a strong engagement loop.
Content Reach: Generated high-impact reach metrics, highlighting a peak Reel insight of 70,891 views.
Engagement & Interaction: Achieved positive month-over-month growth metrics across accounts reached and content interactions (indicated by up-trends in analytics panels showing double-digit positive percentages).
Project Case Study: Organic Instagram Reels Strategy & Audience Growth
Project Case Study: Organic Instagram Reels Strategy & Audience Growth
Overview
Designed and executed an organic short-form video strategy on Instagram Reels, leveraging high-frequency publishing and algorithmic optimization to drive viral view milestones, active user engagement, and steady inbound follower acquisition without paid ad spend.
Performance Highlights
View Milestones: Delivered consistent video reach, crossing repeat performance thresholds of 2,000+ and 500+ views per Reel.
Direct Follower Conversion: Generated a continuous stream of new profile followers directly converted from Reel views.
Content Scaling: Produced, edited, and published 75+ targeted Reels to build domain authority and sustain platform momentum.
Active Engagement: Captured consistent user signals including video likes, profile visits, and content saves.
LinkedIn Personal Brand Growth
LinkedIn Personal Brand Growth
Successfully grew my own LinkedIn profile through consistent content creation and strategic networking. Focused on connecting with like-minded professionals to build an engaged audience, increase visibility, and establish a credible personal brand.
Optimized profile positioning and content frameworks to convert industry views into valuable professional networks.
Pinterest Marketing & Ads Case Study
Pinterest Marketing & Ads Case Study
Strategic Setup: Positioned Pinterest as a visual search engine rather than a traditional social network, targeting high-intent users with 45–90 day advance purchasing windows.
Organic SEO & Content Funnels: Built keyword-optimized boards and vertical 2:3 pins that converted blog and portfolio assets into high-converting discovery drivers.
Paid Ads Architecture: Deployed a multi-tiered ad funnel blending awareness campaigns for audience building, interest-based targeting, and conversion campaigns optimized for lead generation and e-commerce checkouts.
Core Impact: Scaled organic impressions exponentially while maintaining low cost-per-click (CPC) metrics and maximizing long-term return on ad spend (ROAS).
X (Twitter) Growth & Marketing Case Study
X (Twitter) Growth & Marketing Case Study
Algorithm Optimization: Capitalized on X's interest-graph algorithm through high-retention hook copywriting and structured long-form threads to maximize organic reach.
Community Building: Engaged consistently in niche conversations, trending topics, and creator networks to build authority and drive high-intent profile conversions.
Conversion Funnels: Utilized strategic pinned posts and direct call-to-actions to funnel active timeline engagement into external portfolios and client landing pages.
AI Marketing & Creative Production
AI Marketing & Creative Production
Google Search & Performance Max (PMax) Campaigns
Google Search & Performance Max (PMax) Campaigns
Google Ads & Shopify Launch: Fitness E-Commerce Case Study
Google Ads & Shopify Launch: Fitness E-Commerce Case Study
Role: Paid Media & CRO Specialist | Client: Elitecorex
Objective
Validate product demand and launch initial acquisition campaigns for a fitness equipment store using Google Performance Max and Shopping ads.
Key Performance Highlights
Key Performance Highlights
Store Traffic & Sales: 682 sessions (+2.4K%), generating $156 in total sales from 3 orders.
Ad Efficiency: Spent $62.34 on Google Ads (56 clicks, 4,450 impressions) at an average $1.11 CPC.
Ad Conversions: Achieved 2 ad-driven purchases totaling $97.90 in conversion value (3.57% ad conversion rate).
Challenges & Action Items
Challenges & Action Items
Site Navigation: Identified missing high-margin categories (Free-weights & Benches) in the main menu; updated store architecture to reduce drop-offs.
Ad Strength Optimization: Resolved initial campaign "poor ad strength" warnings by updating headlines, image assets, and search term intent.
Conversion Optimization: Addressed the 0.43% store baseline conversion rate through streamlined landing page links and catalog visibility.
Results
Results
Proven early-stage product demand within 7 days of campaign launch, establishing a scalable foundation for ongoing ROAS optimization.
Meta Advertising Campaign
Meta Advertising Campaign
Project Case Study: High-Volume E-Commerce Sales Scaling Campaign
Project Case Study: High-Volume E-Commerce Sales Scaling Campaign
Overview: Executed a performance-driven Meta Ads purchase campaign for an e-commerce brand, leveraging accurate pixel tracking and audience optimization to deliver thousands of website orders at an ultra-low Cost Per Acquisition (CPA).
Core Tasks Executed
Campaign Scaling & Budget Allocation: Managed ad spend across high-performing ad sets, scaling total investment to $3,438.69 while maintaining acquisition efficiency.
Conversion Optimization: Structured targeted sales campaigns specifically optimized for the Website Purchase conversion event to drive direct, high-intent traffic.
Performance Monitoring: Continuous audience refining and creative iteration to push purchase volume to peak daily levels exceeding 150 daily orders.
Campaign Performance Highlights
Total Website Purchases: 3,875 Orders
Cost Per Purchase (CPA): $0.89 (~48% lower than peer median of $1.72)
Total Ad Spend: $3,438.69
Generated qualified leads.
End-to-End Marketing Project: Video Editing & Meta Ads Campaign
Pixel setup and conversion API
Pixel setup and conversion API
Project Case Study: Full-Stack E-Commerce & Conversion Tracking System
Project Case Study: Full-Stack E-Commerce & Conversion Tracking System
Overview
Built an end-to-end e-commerce marketing ecosystem from scratch, handling the technical web architecture, analytics configuration, and paid media acquisition to drive trackable sales.
Core Tasks Executed
Web Infrastructure & Optimization: Designed and deployed a complete e-commerce website on WordPress, optimizing site speed, responsive UI/UX, and checkout flow stability.
Tracking Stack Integration: Implemented Google Tag Manager (GTM) to establish a structured, centralized container for event management and data collection.
Pixel & Conversion Tracking: Installed the Meta Pixel, built custom event triggers, and rigorously tested purchase conversions to guarantee 100% data accuracy.
Campaign Launch & Management: Configured and launched direct-response Website Purchase Campaigns on Meta, leveraging real-time pixel data to optimize for maximum return on ad spend.
Key Tools & Execution:
Development
WordPress, WooCommerce, Speed & Performance Optimization
Analytics
Google Tag Manager (GTM), Meta Pixel, Custom Event Testing
Media Buying
Meta Ads Manager, Purchase Objective Campaigns, Conversion Optimization
Project Case Study: Meta Conversions API (CAPI) & Pixel Setup
Project Case Study: Meta Conversions API (CAPI) & Pixel Setup
Overview
Configured server-side tracking via Meta Conversions API (CAPI) combined with browser-based Pixel tracking to bypass iOS restrictions, prevent data loss from ad blockers, and deliver 100% accurate conversion signals for ad optimization.
Core Tasks Executed
Dual-Layer Tracking Architecture: Configured browser Pixel and server-side Conversions API (CAPI) to send redundant data streams for complete event capture.
Server-Side Event Deduplication: Implemented unique event_id parameters across Browser and Server channels, ensuring Meta deduplicates overlapping events without double-counting metrics.
Custom Event Verification: Tested and validated real-time data flow for core e-commerce events (PageView, ViewContent, AddToCart, Purchase) directly in Meta Events Manager.
Advanced Matching & Diagnostics: Verified setup status to optimize Event Quality Match Scores, enabling better audience targeting and lower Cost Per Acquisition (CPA).
Bangladesh Meta Advertising Campaign
Bangladesh Meta Advertising Campaign
Reduced CPM through audience and creative optimization.
Baking & Culinary Course Campaign (Cherry Pastry)
Baking & Culinary Course Campaign (Cherry Pastry)
Campaign Objective: Messaging Conversations Started
Total Conversations Started: 182
Cost Per Messaging Conversation: $0.03 (60% lower than peer benchmark)
Total Ad Spend: $5.04
Key Strategy: Targeted creative highlighting hands-on baking class results to capture immediate local inquiries.
Kids' Apparel E-Commerce Campaign (Chic Little One)
Kids' Apparel E-Commerce Campaign (Chic Little One)
Campaign Objective: Messaging Conversations Started
Total Conversations Started: 139
Cost Per Messaging Conversation: $0.02
Total Ad Spend: $2.82
Key Demographic Target: 96% female audience (primarily women aged 18–34)
Key Strategy: Carousel/grid ad showcase driving immediate product price and sizing inquiries via direct messages
End-to-End E-commerce Marketing Strategy
End-to-End E-commerce Marketing Strategy
From designing and building the WordPress website, optimizing it for speed, setting up Google Tag Manager (GTM), configuring the Meta Pixel, testing events, tracking purchases, connecting everything properly, and finally launching Website Purchase Campaigns on Meta every step was done by me.
Strategic TikTok Framework: Paid Acquisition & Organic Growth
Strategic TikTok Framework: Paid Acquisition & Organic Growth
350+ Targeted Inquiries for Just $5? Here’s How We Did It!
350+ Targeted Inquiries for Just $5? Here’s How We Did It!
When it comes to scaling a women's clothing brand, generic ads just don't cut it. You need a targeted approach that directly drives high-intent shoppers into your inbox.
Here is a quick look at the breakdown of our recent TikTok Sales Message Campaign for a women's apparel client:
The Results at a Glance:
Objective: Direct Sales & Messaging Conversations
Total Ad Spend: $5.00
Message Button Clicks: 359
Total Conversations Started: 148
Total Video Views: 12,128
Cost Per Click: $0.01
Key Takeaways:
Hook-Driven Content: By optimizing the video creative specifically for TikTok's fast-paced feed, we captured immediate interest within the first 2 seconds.
Clear Call-to-Action: Directing users straight to a messaging funnel made it effortless for prospective buyers to ask about product details and place orders.
Ultra-Low CAC: Achieving a $0.01 cost per click allowed us to maximize reach and drive mass engagement on a minimal test budget.
Case Study: Organic TikTok Growth for Medical Brand
Case Study: Organic TikTok Growth for Medical Brand
Client Profile
Account: Dr. Rifat Al Hasan (@dr.rifatalhasan)
Niche: Dermatology & Medical Healthcare (Faridpur, Bangladesh)
Platform: TikTok
Objective & Strategy Establish an organic presence on TikTok to build brand authority, educate viewers on skin health (e.g., Seborrheic Dermatitis, Herpes Zoster), and drive direct patient consultations without relying on paid advertising.
Targeted Content Creation: Developed localized, educational video content directly addressing common skin conditions and treatment inquiries.
Profile Optimization: Standardized bio information, contact details, and location tagging to drive direct offline and online inquiries.
Consistent Publishing: Implemented a structured posting schedule featuring professional advice, visual diagnosis guides, and client interaction.
Results & Impact
Audience Acquisition: Built an organic base of over 110+ highly targeted local followers and 120+ total profile likes during early-stage testing.
Consistent Engagement: Achieved steady viewer reach across specialized medical topics, generating direct inquiries for local appointments.
Brand Trust: Successfully positioned the doctor as an accessible digital medical expert in the regional market.
YouTube SEO Optimization
YouTube SEO Optimization
Project Case Study: YouTube Channel Optimization & View Scaling
Project Case Study: YouTube Channel Optimization & View Scaling
Overview
Executed an organic growth and video SEO strategy on YouTube, implementing localized accessibility features and targeted channel optimization to drive rapid spikes in viewership, channel subscribers, and real-time audience retention.
Performance Highlights
View Growth Acceleration: Scaled overall channel performance to 21,240+ cumulative views within a 90-day window, capturing sharp upward momentum.
Subscriber Conversion: Generated consistent channel growth, converting active viewers into recurring subscribers during peak content distribution spikes.
Real-Time Audience Velocity: Triggered YouTube Studio algorithm alerts for surge traffic (2,000+ views within focused hourly windows).
Top Content Scaling: Successfully ranked individual videos to achieve multi-thousand view counts through targeted keyword optimization.
Professional Certifications
Professional Certifications
Google Gemini Certified Educator
Google Gemini Certified Educator
Issued by: Google for Education
Issued: July 5, 2026
Valid Until: July 5, 2029
HubSpot Academy Digital Marketing Certification
HubSpot Academy Digital Marketing Certification
Issued by: HubSpot Academy
Issued: July 24, 2026
Valid Until: August 23, 2027
Government Freelancer ID
Government Freelancer ID
Issued by: ICT Division, Government of Bangladesh
I hold a government-issued Freelancer ID recognizing my professional activity as a freelancer in Bangladesh.
As a digital marketing specialist, I work with local and international clients, providing performance marketing, Meta Ads, Google Ads, lead generation, and campaign optimization services.
Credential: Bangladesh Freelancer ID
Issue Date: 28 September 2026
Expiry Date: 27 September 2029
Educational Resources
Educational Resources
Let’s Work Together
Let’s Work Together
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